Archivo del autor: EstrellaResearcher

This chapter aims to establish the foundations of the research and to present two theoretical models. These models are capable of determining the objectives of the study and susceptible to be contrasted empirically. From the theoretical review carried out in the previous chapters, a first model is proposed where a smart consumer analysis is conductedSigue leyendo «Theoretical model and justification of hypotheses»

Even though smart tourism has been increasingly attentive among researchers and organisations, empirical research on its effect on tourism service providers is still limited. The purpose of this chapter is to analyse the variables smart technology infusion and organisational mindfulness towards digital transformation. Next, this chapter examines their effects on tourism organisations and their employees.Sigue leyendo «The effects of smart technologies on tourism service providers»

This chapter analyses the influence of the smart consumer experience on a series of aspects linked to the consumer after having experimented with technologies of a smart nature provided by tourism-related service providers. Specifically, this section examines the new variable smart consumer experience and some of its dimensions applied to the tourism field. Subsequently, thisSigue leyendo «Smart experience and consequences on consumers»

This chapter examines the concept of smart cities and smart destinations. Specifically, it discusses their definitions, participants, evolution, as well as opportunities and challenges. Furthermore, an important element of this section is the incorporation of different actions developed by tourist destinations to become more competitive and sustainable through the incorporation os farm technologies. .   

This chapter analyses the use of smart technologies within the tourism sector and how smart tourism is not only the incorporation of technologies and data but also the optimisation of the network. For this purpose, the smart tourism concept is described based on the analysis of tourism organisations, destinations, and cities that use smart technologiesSigue leyendo «Smart tourism. New challenges in the tourism industry»

This chapter defines the concept of tourism and describes the current situation of the tourism sector through a series of statistics and data obtained in recent months. As a result of COVID-19, the figures reflect a very different reality from that before the emergence of the pandemic. Finally, this chapter proposes a series of recoverySigue leyendo «The tourism industry»

This first theoretical chapter explains the concept of digital technologies and smart technologies. It analyses the digital transformation that the different sector have experienced, paying special attention to the digital ecosystems. Next, the relationship between smart technologies and consumers is analysed using the POP framework People-Objects and Physical world). Then, the concept of smart technologiesSigue leyendo «Digital and smart technologies»

The general objective of this study consists of the creation of two models linked to the tourism field. On the one hand, the effect of smart consumer experience by users using smart technologies in certain smart cities on a series of consequences on tourism consumers will be analyzed. Besides, the moderating role of gender in the relationship between smart consumer experienceSigue leyendo «Objectives»