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Justification of the research

The «new tourism» The level of disruption caused by the COVID-19 pandemic has been much more severe than that of previous crises (e.g. SARS or the 2008-2009 financial crisis) and has led to fundamental changes in the travel industry worldwide. COVID-19 has undoubtedly been a game-changer in all sectors of the economy, but its effect onSigue leyendo «Justification of the research»

The rise of direct bookings over OTAs

Hotel distribution trends in EMEA and APAC from 2017 to 2020Published on November 17 2020 The company D-EDGE has published a new report in which it analyzes the evolution of the main marketing channels of hotels in recent years. This company has gathered information from over 3,400 hotels in Europe and 450 hotels in the Asia-Pacific region*Sigue leyendo «The rise of direct bookings over OTAs»

Technological trends in the tourism industry

Technologies play a key role for companies and their customers in the tourism sector. These new smart technologies have the ability to increase the efficiency of business operations and improve the customer experience. To this end, it is essential that tourism-related businesses keep abreast of new travel technology trends so that they do not fallSigue leyendo «Technological trends in the tourism industry»

COVID-19: Video-discussion on the current situation of the online distribution

The crisis caused by COVID-19 has mainly affected the tourism sector. The various agents involved in online distribution have been particularly affected. Below is a video in which Smart Travel News, Pablo Delgado, CEO of Mirai, Luis Hurtado de Mendoza, Senior Director, Strategic Accounts EMEA-LATAM, Expedia; and Javier Delgado, Leading Sales, marketing. distribution, data &Sigue leyendo «COVID-19: Video-discussion on the current situation of the online distribution»

What is digital transformation?

The development of the Internet has revolutionized the diverse industries, emerging the concept of digital revolution. The goal of digital transformation is to increase the speed of applications and services deployment, simplify and enhance the customer experience, and provide access to more information more quickly. There are several definitions of digital transformation stated by researchersSigue leyendo «What is digital transformation?»