Objectives

The general objective of this study consists of the creation of two models linked to the tourism field. On the one hand, the effect of smart consumer experience by users using smart technologies in certain smart cities on a series of consequences on tourism consumers will be analyzed. Besides, the moderating role of gender in the relationship between smart consumer experience and its effects on consumers will be analyzed. On the other hand, considering the use of smart technologies by tourism organizations in a smart destination, its effect on a series of results in the organizations and their employees will be analyzed. These two models will be analyzed in two contexts: The United States and Europe. 

Specifically, this study aims to 

• Analyze the different dimensions that make up the smart consumer experience variable (Model 1).
• To verify the role of smart consumer experience in a series of variables linked to the tourist consumer after the use of smart technologies provided by the tourist organizations and by the visited destination itself: perceptions during the trip, behavioral intentions during the trip, perceptions after the trip, and behavioral intentions after the trip (Model 1).
• Also, the moderating role of gender (man or woman) in the proposed relationships will be studied (Model 1). 
• Based on the importance of the use of smart technologies by tourist organizations and destinations, the smart technology infusion variable is examined. Furthermore, authors have incorporated the variable called organisational mindfulness towards digital transformation. This variable is relatively new in the literature (Model 2).  
• From the analysis of the use of smart technologies, we will examine their effect on a series of consequences in organizations and employees (Model 2). 
• Finally, the effect of these variables linked to tourism organizations and their employees on the competitiveness of the organizations will be analyzed (Model 2).

To fulfill the proposed objectives, the present work is divided into two models. Thus, Model 1 corresponds to the analysis of the effect of smart consumer experience on a series of consequences on tourism consumers during and after the trip, paying special attention to the moderating role of gender. On the other hand, based on the importance of the use of smart technologies, model 2 focuses on the study of the use of smart technologies in various aspects of tourism organizations and their employees.  

Furthermore, since intercultural differences can influence the adoption of new technologies (Jung et al., 2018; Zhang et al., 2012; Smith et al., 2013), it is necessary to study the effect of the use of smart technologies in countries of diverse cultural origins, in this case, the United States and Europe.