Digital and smart technologies

This first theoretical chapter explains the concept of digital technologies and smart technologies. It analyses the digital transformation that the different sector have experienced, paying special attention to the digital ecosystems. Next, the relationship between smart technologies and consumers is analysed using the POP framework People-Objects and Physical world). Then, the concept of smart technologies is examined and applied to different sector, mainly the retailing, which is the context where the concept of «smart consumer experiences» emerged. Finally, the relationship between smart technologies and the environment is examined.